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This is the definitive 'Time and Energy' program for those who want a full understanding of the marketing function. All aspects of marketing are covered in an exciting and interactive way with tutor led sessions, practical exercises and challenging case studies. The first choice for those who perform, or who are about to perform, a marketing role and who may not have had any formal training.
- The Elements of Marketing
- What is Marketing?
- Product and Sales Based Companies
- Marketing – A Total Concept
- The Marketing Mix
- Marketing vs Selling
- Marketing Communication – Branding & Logo
- Marketing Research
- Internal and External Research Methods
- Qualitative and Quantitative Research
- Case Study
- Test marketing
- Market Segmentation
- Geographic, Demographic, Psychographic
- Business to Business Classification
- Marketing Management
- Strategic Pricing Policies
- Factors Affecting Price
- How to Prepare More Accurate Forecasts
- Environment and Market Factors
- Product Development
- Product Life Cycle
- New Product Development
- Product and Market Strategies
- Portfolio Analysis
- Finding Market Gaps
- Marketing Plan Strategies
- Strategies for Dealing in Competitive Markets
- Marketing Communication
- Advertising – Above and Below the Line
- The Advertising Plan
- Marketing on the Internet
- Publicity and Press Relations
- The Role of the Sales Force
- Sales Promotion Offers
- Merchandising
- Direct Marketing
- Preparing a Promotion Campaign
- Marketing Development Plans
- Personal Action Plan
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